Beyond the Lens is a 30,000-square-foot immersive attraction that blends pop culture, interactive technology, and family-friendly fun into one unforgettable experience. Guests can explore over 150 exhibits featuring virtual reality games, augmented reality scavenger hunts, and unique photo opportunities, such as walking through a life-size camera or sitting in the Oval Office. Highlights include the thrilling FlyRide® motion experience, where you soar over American landmarks with wind, mist, and movement, and the Flip Zone, a bumper car-style ride with a twist. Whether you’re delving into conspiracy theories, searching for Bigfoot, or capturing selfies with your favorite stars, Beyond the Lens offers hands-on excitement and tech-powered entertainment for all ages.
Attractions
Amusement ParksVirtual Reality Centers
- 3115 W 76 Country Blvd, Branson, MO 65616
- (417) 337-9333
Review Highlights
“We really enjoyed it..dancing, playing random games,learning, and the soaring like ride (not quite as good as Disney caliber but its fun)
Definitely...” in 51 reviews
“The staff were very welcoming and friendly!! We had so much fun at this establishment! I'm a momma and I played all the video games , no shame lol. They...” in 51 reviews
“If I could do only one attraction in Branson, this would be it. This place is amazing and both my kids and I really, really loved it. It is a trendsetting...” in 51 reviews
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Opening Hours
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1:00 AM - 2:00 AM
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